Agency · Method
How to choose a digital agency: 7 criteria
Handing your online image to a provider is a bet. Choosing the right agency avoids lost months and wasted budget. Here are the 7 criteria we recommend checking before you sign — the same standards we hold ourselves to.
1. A clear quote
A serious quote states the scope, deliverables, timeline and what's included after go-live. Avoid vague packages.
2. A dedicated point of contact
Will you know who to talk to? One person who knows your file beats an anonymous support inbox.
3. Proof of work, not just talk
Ask to see concrete work and understand the agency's exact role in each project. Method matters as much as the final look.
4. SEO mastery from the start
A beautiful site invisible on Google is useless. Make sure search is designed in from the outset, not bolted on later.
5. Transparency on ownership
Who owns the domain, the code and the accounts once the project ships? The answer should be: you.
6. Bilingual capability (especially in Canada)
In New Brunswick and across the francophonie, a coherent French-and-English site widens your market. Confirm the agency truly delivers in both languages.
7. Support after launch
A website is alive: updates, security, evolutions. Ask how the agency supports you over time, and at what price.
At Publicus Group, these 7 criteria are our standard: clear quote, dedicated contact, built-in SEO, bilingual, ownership to you, real follow-up. Let's talk about your project — free 30-min call, reply within 24 hours.