How long does research take?

It depends on scope. A targeted competitor analysis is far faster than a full sector study: the timeline is in the proposal.

Do you interview real customers?

Depending on the agreed scope, the study can include interviews or a survey. That is specified in the proposal.

What is the report actually for?

For deciding: which segment to target first, which positioning angle to take, which channels to invest in and which to drop.

Can you then execute the recommendations?

Yes. The study can stand alone, or become the basis of an ongoing marketing engagement with us.

Strategic analysis

Market Research

Know where the money is before you invest.

Competitor analysis
Personas
Detailed report
Executive presentation

Pricing

Dedicated guidance

Quoted after the diagnostic call. No fixed price: the scope decides.

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The problem

What it costs you.

Many SMEs invest in marketing before knowing which segment is actually profitable, or where competitors price themselves. The budget then goes in every direction and nothing really works.

Our approach

We map your market: who your competitors really are, how they position themselves, where the underserved segments sit, and what your target customers value at the moment of purchase.

You receive a written report and an executive presentation with actionable recommendations — not an 80-page document nobody opens. The goal is to decide what to do and what to stop doing.

What you gain

What you gain.

01
Decide on facts
You set positioning and priorities from data, not from hunches.
02
Budget better placed
Identifying the profitable segment saves months of scattered, costly marketing.
03
A differentiating angle
We look for the space your competitors leave empty, not one more slot in a crowded market.
04
Directly actionable
Concrete, prioritised recommendations, presented to your team.

8deliverables included

Everything below is part of the engagement. The scope is written into the quote before we start — which is what keeps surprises off the table, on both sides.

What you receive

What you receive.

Mapping of direct and indirect competitors
Analysis of their positioning and offers
Customer segmentation and high-value segment identification
Documented personas (needs, objections, buying triggers)
Analysis of acquisition channels in your sector
Prioritised positioning recommendations
Detailed written report
Annotated executive presentation with your team

How it works

How it works.

1
Diagnostic call (free)
We frame the question the research must answer — getting that right is half the work.
2
Written proposal
Research scope, sources, deliverables, timeline and price.
3
Collection and analysis
Competitive research, analysis of offers, published pricing and channels used.
4
Synthesis and recommendations
Report writing and recommendations ranked by impact.
5
Executive presentation
Annotated debrief with your team and the decisions to take first.