01 — Digital Presence
The problem it solves
A loose identity costs money without ever showing up in your accounts: every one-off asset dilutes your brand, and an improvised logo makes people question the quality of what you sell.
Our approach
Visual Identity
We start from your positioning, not from design trends. The logo, palette and typography follow from what you sell, to whom, and how you want to be perceived next to your direct competitors.
You leave with the source files and a written brand guide: any printer, developer or designer can work for you without distorting your identity.
Recognisable
A distinctive identity that sets you apart instead of blending into your sector.
Coherent everywhere
Website, social media, quotes, signage, vehicles: the same finish on every touchpoint.
Usable without us
Source files and documented usage rules: you are not locked to any supplier.
Built to last
Work designed to hold up for years, not to follow this season’s trend.
What's included
- Primary logo and its variants (horizontal, monogram, monochrome)
- Colour palette with print and web references
- Typographic system (headings, body, usage)
- Written brand guide: usage rules and what to avoid
- Ready-to-use assets (social media, email signature, favicon)
- Editable vector source files
- Web and print exports for every variant
Our process, step by step
Diagnostic call (free)
We scope your positioning, target customers and competitive landscape.
Written proposal
Exact scope of variants and assets, timeline and price.
Exploration
Reasoned creative directions: we explain why each one serves your positioning.
Refinement
One direction selected, then iterations through to the final version.
Delivery & guide
Source files and brand guide handed over, with a walkthrough on using them.
FAQ
Frequently asked questions
How many logo directions do you present?
The number of directions and iterations is set in the proposal. We favour a few well-argued options over a catalogue to sift through.
Will I get the editable files?
Yes. Vector source files are delivered to you: you stay free to work with whoever you choose.
Can you refresh an existing identity?
Yes. We assess what is worth keeping so you do not lose the recognition you have already earned with customers.
Do you handle print assets too?
Print exports are part of delivery. Designing specific printed pieces can be added to the scope.
Other services in this area
Ready to move?
Let's discuss your project.
A 30-minute call is enough to know whether this service is the right lever for your situation — and we will tell you plainly if it is not.