02 — Marketing & Growth
The problem it solves
Your past customers and unconverted prospects are your most profitable asset and your most neglected one. With no structured follow-up that list sleeps — while you pay to acquire new contacts.
Our approach
Email Marketing
We set up the sequences that work without you: welcoming new contacts, following up abandoned carts or quotes, reactivating dormant customers. Written once, they produce every month.
On top of that, a regular newsletter maintains the relationship without pestering your list. Every send is measured: opens, clicks, unsubscribes, and what it actually generates.
Recurring revenue
Your existing base refers and re-buys: the lowest-cost channel per sale generated.
Works without you
Automated sequences run continuously once written and wired up.
Relationship maintained
A steady presence in your customers’ inbox, without tipping into nagging.
Everything measured
Opens, clicks, conversions: you know which message pays and which to drop.
What's included
- Audit and clean-up of your contact base
- Sending platform selection and configuration
- Welcome sequence for new contacts
- Follow-up sequences (abandoned quote or cart)
- Reactivation campaign for dormant customers
- Newsletter templates in your brand style
- Contact capture forms and landing pages
- Performance report: opens, clicks, conversions
Our process, step by step
Diagnostic call (free)
We assess your contact base and the real revenue potential it holds.
Written proposal
Sequences to build, newsletter volume, recommended platform, timeline and price.
Technical setup
Platform configuration, sending-domain authentication, templates, forms.
Copywriting & automation
Sequence writing, trigger wiring, full send testing.
Follow-up & optimisation
Performance analysis, subject-line and message testing, successive adjustments.
FAQ
Frequently asked questions
What if I have no contact list?
We start by setting up capture: forms, dedicated pages and concrete reasons to subscribe. Building the list is part of the work.
Which platform do you use?
We recommend the platform suited to your volume and budget, and justify the choice in the proposal.
Is it anti-spam compliant?
Yes. Consent, sender identification and one-click unsubscribe are built in from setup, in line with Canada’s CASL.
How often should I send?
We set a cadence you can sustain and your audience will accept. A steady monthly send beats three a week followed by six months of silence.
Ready to move?
Let's discuss your project.
A 30-minute call is enough to know whether this service is the right lever for your situation — and we will tell you plainly if it is not.