02 — Marketing & Growth
The problem it solves
Many SMEs invest in marketing before knowing which segment is actually profitable, or where competitors price themselves. The budget then goes in every direction and nothing really works.
Our approach
Market Research
We map your market: who your competitors really are, how they position themselves, where the underserved segments sit, and what your target customers value at the moment of purchase.
You receive a written report and an executive presentation with actionable recommendations — not an 80-page document nobody opens. The goal is to decide what to do and what to stop doing.
Decide on facts
You set positioning and priorities from data, not from hunches.
Budget better placed
Identifying the profitable segment saves months of scattered, costly marketing.
A differentiating angle
We look for the space your competitors leave empty, not one more slot in a crowded market.
Directly actionable
Concrete, prioritised recommendations, presented to your team.
What's included
- Mapping of direct and indirect competitors
- Analysis of their positioning and offers
- Customer segmentation and high-value segment identification
- Documented personas (needs, objections, buying triggers)
- Analysis of acquisition channels in your sector
- Prioritised positioning recommendations
- Detailed written report
- Annotated executive presentation with your team
Our process, step by step
Diagnostic call (free)
We frame the question the research must answer — getting that right is half the work.
Written proposal
Research scope, sources, deliverables, timeline and price.
Collection & analysis
Competitive research, analysis of offers, published pricing and channels used.
Synthesis & recommendations
Report writing and recommendations ranked by impact.
Executive presentation
Annotated debrief with your team and the decisions to take first.
FAQ
Frequently asked questions
How long does research take?
It depends on scope. A targeted competitor analysis is far faster than a full sector study: the timeline is in the proposal.
Do you interview real customers?
Depending on the agreed scope, the study can include interviews or a survey. That is specified in the proposal.
What is the report actually for?
For deciding: which segment to target first, which positioning angle to take, which channels to invest in and which to drop.
Can you then execute the recommendations?
Yes. The study can stand alone, or become the basis of an ongoing marketing engagement with us.
Ready to move?
Let's discuss your project.
A 30-minute call is enough to know whether this service is the right lever for your situation — and we will tell you plainly if it is not.